In keeping with the accelerated digitalisation of this pandemic era, the APUJAN Spring/Summer 2021 London fashion show will be presented in digital form for the first time ever, with the theme “Gaze into The Flowers in The Mirror” which will be launched during London fashion week. The production team have specially invited many Golden Horse award winners including Director Jung Chi Chang, together with long-term collaborator, music director DJ QuestionMark (Chi-Shuan Ying) to create first virtual show, where Apu Jan invites the audience to explore the catwalk through
a different lens. Actress Annie Chen and Go player Joanne Missingham have been invited to perform in this virtual catwalk show, with the Cloud Gate Theatre as the background.
The theme of this season draws inspiration from science fiction, telling stories in the blurred zone that exists between the virtual and the real. Apu Jan often uses books as the mood board for his designs, and this season's titles include Flowers in the Mirror, The Diamond as Big as the Ritz, Fahrenheit 451, Speaker for the Dead, A Scanner Darkly, World Without Love and The Fall of the House of Usher. The theme “Gaze into the Flowers in the Mirror” echoes the Chinese idiom “Flower seen in the mirror, moon reflected on the water's surface” to evoke the concept of virtual images, which can be seen but not touched; echoing the log-in account and the mimicry of the
account; the virtual reality glasses; the projected music performance and the fashion show in the mirror. This season, Apu Jan tells a story in the world of science fiction, where we gradually lose the ability to distinguish between virtual and reality.
APUJAN continues working with his original, and exclusively developed fabrics, including digital embroidery, semi-translucent jacquard fabric, jersey knitted jacquard and digital print, in combination with fantasy style accessories made from 3-D printing, floral art design, and precious metals. The patterns on the designs use the common elements seen in the brand, including dinosaur skeletons, forests, deer, goldfish, roses, mirrors, moons, satellites, virtual projections, vector graphic points and lattice-like digital grid patterns.
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Production｜Touch of Light Films Ltd.
Executive Producer｜ Rachel Chen
Director｜ Jung Chi Chang
Line Producer｜ Ray Hsu
Unit Production Managers｜ Pie Sho Pie
Meal and Beverage Coordinator｜ Cabe Yang
Assistant Director｜ Shun Wen Yu
Special Appearance｜ Annie Chen, Joanne Missingham
Catwalk Production House Corp.
Show Director｜ Benny Fu
Model｜Ariel Tseng, Candice Li, Gia Tang, Jill Chiu, June Kao, Karena Chen, Kaya Shi, Mandy Wu, Pin Chiang, Xuan Pan
Director of Photography｜ Ko Chin Chen
1st Assistant Camera｜ Yao Hua Ku
Camera Assistants｜ Huang Hsiu Yu, Shih Yun Chia
Steadicam Operator｜ Tu Chien Hsu
Steadicam Assistant｜ Kuan Chung Ding
Grip Department｜ Song Han Tsai, Chia Hsien Ho, Chia Ru Hsu
Camera Equipment｜ Taipei Di Cinema LTD
Production Designer｜ Chih Cheng Wang
Art Coordination ｜ Yin Yi Lu
Set Decorator Assistants｜ Chih An Yi, I Chen Wang, Yen Shen Chen, Wei Chen Liu, Hsin Kai Wang
Theater Lighting Designer｜ Yu Shen Hung
Theater Lighting Department｜ Ching Yuan Wu, Chia Ching Tsai, Kun Kou Chen, Yi Wen Lin
Laser Lighting Department｜ Yi Ming Chen, Yu Chen Chuang, Chia Yi Tsai, Li Chie Chiu
Gaffer｜ Hung Yang Lin
Best Boys｜ Shih Hsien Wu, Yo Yun Cheng, Tsai Yu Chen
Lighting Equipment｜ Creative Performing Arts CO., LTD., He Kuan Equipment Co. Ltd.
Laser Equipment｜ Inshin Sound Light CO., LTD.
Post Production Producer｜ Shun Wen Yu
Go Right Studio
Editor｜ Jung Hua Chang
FX Artist｜ Kuan Wei Wu, Yi Chen Kuo
Color Grading｜ Ling Yu Chiang
Music Director｜ DJ QuestionMark (Chi-Shuan Ying)
CO-OP Music Works
Sound Effect & Mixing｜ Sammi Lin
Prettycool_makeup
Makeup and Hairstyle｜ Dora Lin, Eugene Chen, Huang Kai Yu, Kao Hsiu Wen, Nita Lin, Yuan Yi Hsin
Flower Design｜ AttireSomehow Flower Design,
The Flower Company
Accessories｜ Eunice Kuo Metalwork,
RenJie Huang,
Xpure
Still Photography｜ Kao Chi-Shun, Wang KaiYun
BTS｜ Wei Chen Chou
Location Support｜ Cloud Gate Theater
PR (UK)｜Black PR
BIOS Group
Talent Agency｜Pai Tsun Yu, Ping-Yen Chou, Yu-Chieh Cheng
APUJAN ｜ Chloe Lin, Apu Jan, Tseng TzeHao, Anita Liao, Chen Li Zhen, Lee Yun Jie, Giovanni Jiabin O., Ning Yuan, Xiang-Yun Qiu and Dorothy Wang
Special Thanks｜ Adina Hong, Angela Wu, Annie Lin, Annie Yang , Anya Deng, Audrey Lee, Betty Yeh, Chih-cheng Tseng, Chris Mo Sun, Dai Roo Chen, Debby Yu, Eclat Textile Co., Ltd, Elena Tsai, Feliciana Hsu, Fumi Yang, Hu Hsien Wei, Imogen Lai, John Hsu, Kanari, KK Chou, Maudlin Yeh, Paul Gong, Philibo Huang, Po Ting Wu, Sasha Liu, Skite Lee, Stanley Su, Sunny Chen, Tracy John, Ya-Jou Chiang, Yeh I Li, Yenli, Yi-Ning Huang, Yu-Ling Wu, Yuhsien Hsiung and Lin Hwai-min